The success of your law firm depends on the success of your marketing efforts. The right marketing strategies can boost your immigration leads and clients. Are your marketing efforts generating leads and converting them into clients? If not, it may be time to address how to get immigration leads more successfully.
At Legal Conversion Center, we have decades of experience helping law firms generate leads, qualify them, and convert them into paying clients. Read on to learn more about how you can get more immigration leads and take your law firm to new heights.
Know Your Audience
As an immigration law firm, you are seeking clients with specific needs. That means your marketing needs to be targeted to those potential clients. Your ideal audience will be individuals and families who are looking for immigration law assistance. They may be located in the United States, or be searching for help from outside the U.S. Researching where potential clients are located can help you target specific states, cities, or regions.
It is also important to understand who your audience is, and what type of legal help they are looking for. Individuals looking for immigration law assistance will search for terms like:
- Green Cards
- Family-Based Immigration
- Employment Immigration
- U.S. Citizenship
Knowing your audience is the first step to creating a successful marketing plan that will generate more quality leads.
Identify how they search for help
Once you identify your audience, you need to also know how they are searching for legal help. Are they searching on Google? Browsing social media? Asking friends and family? Or maybe they are searching through the newspaper. The fact is, you can’t reach potential clients if you don’t know where to place your branding and advertisements. The more you know about your audience and their habits, the better you can plan your marketing to meet their needs.
Marketing Tactics to Generate Immigration Leads
Most law firm leads are generated online. That’s why search engine optimization, content marketing, and pay-per-click ads are so popular. The more your law firm is placed in front of potential clients, the more likely they are to click on your website, complete a form, or give you a call. Some of the most effective marketing tactics to generate leads include:
Appear Locally with a Google Business Listing
When potential clients begin searching for immigration law firms, they will most often begin with Google. The search results on Google will include Yelp and other resources that are proximate to the searcher’s location. You can attract more leads by completing a Google Business Listing and appearing in more local searches.
Paid Search Ads
Paid search ads is one of the best ways to generate immigration leads. Pay-per-click (PPC) and Google Adwords campaigns are two of the most popular services. With these services, you can monitor and track your return on investment (ROI), as well as which campaigns are performing best, and which could use some help. PPC ads, in particular, are a great way to get featured at the top of search results pages when someone searches for your target keyword.
Search Engine Optimization
Search engine optimization, or SEO, is one of the most tried-and-true ways to boost organic traffic and leads. Google algorithms use keywords and other SEO metrics to determine which websites appear in search results, in which order. To rank toward the top of page one, you will need to SEO optimize your website and content based on your target keywords, such as “immigration law firm,” “Houston immigration lawyer,” etc.
Social Media Ads
Social media is a great way to specifically target your audience. Using different social media platforms is a great way to reach a wide variety of ages and demographics. Targeting within those platforms includes use of hash tags, keywords, and targeted ad campaigns.
Email marketing is still a viable option to generate leads. Building your list of email contacts is an ongoing process as you market and network. Drip campaigns are a popular way to generate immigration leads because you can pre-set messages or newsletters and have them delivered over time.
Networking with other firms
Lawyers in the same region frequently attend the same events. Networking with other law firms is a great way to generate quick, quality leads. For example, someone contacts your friend’s law firm with immigration questions, but they only practice personal injury law. Instead of referring them back to Google or the Bar Association, have your friend refer the potential client directly to you. In exchange, you can refer leads back to them when the situation warrants.
Tips for Closing Leads
Once you start generating immigration leads, the next step is closing on those leads. There are a few things you can do to close leads and ensure that the leads your law firm gets are as applicable as possible.
Write for Your Audience
Choosing keywords is important, but so is how you use them. When creating content for your website, blog, or marketing campaigns, make sure to write for your audience. If you are targeting individuals looking for immigration services, an ad campaign about a defective medical device likely will not drive leads to your site. A campaign about changes to recent immigration laws, however, might.
Automate as much as possible
Automating your lead generation strategies is a great way to keep your marketing moving forward without having to ‘babysit’ the process. Services like Google Analytics are highly automated and can keep track of your ad campaigns and which strategies are working the best. Analytics tools will track and easily report key information like ROI, leads, cost per lead, conversion rate, and more.
Outsource Legal Intake to Save Time and Money
As a lawyer, you stay busy with your caseload and docket. The last thing you need to be concerned with are the details of your ad campaigns or tracking where your leads are coming from. Fortunately, with companies like Legal Conversion Center, you don’t have to. Outsourcing legal intake to a company like LCC can save you time by allowing you to focus on where you are needed most. Outsourcing can save you money because you don’t have to worry about hiring or training someone, or relocating a staff member to fill the intake need.
About Legal Conversion Center
At Legal Conversion Center, we are more than a law firm answering service. We offer comprehensive legal intake services to law firms throughout the United States. Our philosophy, training, and state-of-the-art technology makes us truly a one-of-a-kind call center that our partners trust. When you partner with LCC, you have access to our fully-customizable services, including:
- Legal Intake Services
- Mass Tort Intake
- Contract Acquisition
- Case Management Integration
- Web Response
- Spanish Support
- Appointment Scheduling
Our mission is to generate more quality leads and get more conversions for your law firm. Find out more about how our services can work for you by contacting us for a free quote.