Are you an immigration attorney looking for ways to boost lead generation and get more clients? Digital marketing is one of the best ways to generate new leads. The truth is, however, that most attorneys are not familiar enough with digital marketing to really boost their strategies. Furthermore, attorneys have a lot to focus on with their practice, which means that digital marketing can sometimes get put on the back burner.
The good news is that there are some relatively simple strategies that law firms can use to boost leads and convert more clients. At Legal Conversion Center, we find there are several strategies that can help immigration attorneys reach their target audience and get more leads and conversions. Below, we discuss some of our favorite strategies.
Lead Generation Strategies
Whether on your own, or with the help of a digital marketing expert, here are 9 strategies that your law firm can use to boost lead generation and get more clients signed up for your services.
1. Website Optimization
Online marketing is a powerful tool to get your law firm in front of potential clients. Most law firms have a website, but if it is not properly optimized, there is little chance that you will rank high enough on search engine results pages to beat out the competition.
The good news is that optimizing your website is a fairly straightforward process. The best ways to optimize your site to generate leads include:
- Make it easy for leads to input contact information
- Make sure your site is full of helpful, useful information
- Provide information that encourages potential clients to contact you
Your website should make an excellent first impression on potential clients, so show off what you have to offer. For immigration attorneys, you may find it helpful to have your site optimized for translating into more than one language, as well.
2. Use Your Website to Drive Campaigns
Once your website is optimized, you can utilize it to drive campaigns. For example, if you are targeting mass tort clients, create a special page on your site that provides information about what you do and how potential clients can contact you. Using your website to drive campaigns is a step up from simple optimization of your primary domain.
Rather, this gives you the opportunity to target clients on your website and through your ad campaigns, with every lead taking potential clients back to that same, informative, amazing page. If you are targeting potential clients who speak a different language, then you can also use this strategy to create campaigns in multiple languages.
3. Email Marketing
Email marketing is a great tool for reaching potential clients in a direct and personal way. If you have obtained an email address from a potential client, it means they want to hear from you. There is a balance when it comes to email marketing, however. You don’t want to send too many emails or seem ‘spammy’. However, feel free to reach out to potential clients with information about your services, special campaigns, or your newsletter.
Email marketing is a great tool for immigration attorneys, in particular, because it eliminates the distance and language barrier, allowing attorneys to help their clients no matter where they are.
4. Utilize Local Searches
One of the best ways to increase visibility and reach clients in your geographical area is utilizing local searches. Local searches produce results based on a proximity to where the searcher is located. For example, if someone in Houston, Texas searches “immigration lawyer near me” the search results will include, primarily, immigration lawyers and law firms in the greater Houston area.
5. SEO Marketing
Aside from optimizing your website, you can also optimize the content that you post or share. Search engine optimization is one of the best strategies to boost lead generation. SEO is designed to drive traffic to your website and ensure that individuals who land there have a great experience. You can boost your SEO by writing, optimizing, and publishing SEO-friendly content on your website, blog, and social media. With SEO, you can target very specific practice areas, including immigration, visas, green cards, and more.
6. Search Engine Marketing
Search engine marketing, or SEM, is not the same thing as SEO. SEM involves bidding on specific keywords that you want to rank for in order to beat out the competition. For example, if you bid on “immigration lawyer” your bid will be expensive and you will have a lot of competition. However, if you are more specific, such as “immigration lawyer in Houston” you will have less competition and a lower cost.
7. Social Media Marketing
Speaking of social media, this is one of the best ways to reach your target audience and get more leads. Every day, millions of people surf social media. With the right balance of SEO and other marketing strategies, your law firm could potentially reach millions of potential clients who may not find your information otherwise. We recommend using as many social media channels as you are comfortable with, but particularly Facebook, Instagram, and YouTube.
How to Implement Lead Generation Strategies
Each of the above lead generation strategies provide opportunities for your law firm to boost leads and convert more clients. Depending on your needs and goals, one or two, or maybe all of these strategies would be useful. Once you get the hang of digital marketing, there is no doubt that you will start to see an influx of client calls and emails.
And when your law firm is overwhelmed by all these potential new clients, you can turn to us at Legal Conversion Center to provide intake support. Our legal intake agents are trained to manage general intake, campaign influxes, and much more. Contact us to find out how we can help you take your law firm to the next level.