As a law firm, you’re always trying to attract new clients and expand your practice. In addition to the following strategies, having a highly experienced virtual receptionist or answering service is critical to your team’s growth. A strong intake process will allow you to increase criminal defense case leads and provide representations to more individuals who need your help.
At Legal Conversion Center, we have over 100 years of combined call center experience and more than 10 years of intake knowledge. You can count on our team of Houston legal intake service professionals to provide the information and services you need to boost leads and conversions. Let’s take a closer look at how to get your firm more criminal defense leads.
Understanding Your Target Audience Can Increase Criminal Defense Case Leads
Sometimes, increasing your criminal defense case leads is as simple as understanding what your target audience is looking for and gearing your marketing efforts toward their needs. For example, if you are attempting to find more clients who are facing DUI charges, you’ll want to use keywords like “drunk driving” and “DUI” on your firm’s website pages and social media.
To attract more criminal defense clients, consider using the following keywords in your marketing efforts:
- DUI Defense
- Assault Charges Representation
- Drug Offenses Defense
- White-Collar Crime Defense
- Domestic Violence Defense
These are just a few of the key terms you can consider using in your online and physical advertisements to attract more interest from individuals who need your services. Incorporating keywords that accurately represent the services you offer is the first step in increasing leads, signing more clients, and reaching the goals your team is striving to achieve.
Learn How Your Target Audience Searches for Help
Knowing how your target audience searches for help is another key step in marketing toward them and increasing your criminal defense case leads. For example, if you find that the majority of your target audience searches for help on social media platforms, you may want to reallocate some of the resources you put into billboards and other physical ads into digital advertising.
On the other hand, if you discover that many of your potential clients look for legal help in newspapers or magazines, focusing on physical advertisements is probably the best way to attract their business. The more you can learn about your audience and how they look for the services they need, the more equipped you’ll be to attract their business.
Marketing Tactics to Increase Criminal Defense Case Leads
Once you know your audience, it’s time to employ tactics to increase the likelihood that they’ll choose your law firm over the hundreds and potentially thousands of other firms that could take their business. Consider using the following law firm marketing strategies to boost exposure to your target audience and ultimately increase criminal defense case leads:
Create a Google Business Listing
If your target audience uses Google to search for legal help, it’s critical that you complete a Google business listing.
When a potential client searches for a criminal defense firm on Google, the search engine shows them firms that are in the same geographical area they are searching from. Having a business listing will allow your firm to appear in more local searches, thus boosting your leads.
Utilize Search Engine Optimization
One of the best ways to attract a potential client’s business is to appear as close to the top of their search engine results page as possible. To do so, you’ll want to utilize search engine optimization, or SEO for short. When Google decides which pages will appear on a results page and how high each page ranks, it looks for specific keywords and other metrics.
Using law firm SEO optimization on your website involves using target keywords that will satisfy Google’s algorithm and, ideally, result in your page ranking higher on a potential client’s search results page. If your criminal defense firm is looking for new clients in Austin, TX, you’ll want to consider incorporating the following SEO keywords in your online marketing:
- Austin Criminal Defense Lawyer
- Austin Criminal Defense Attorney
- Texas Criminal Defense Law Firm
- And other variations
Paid Search Advertising
Using paid search advertising campaigns like pay-per-click (PPC) and Google Adwords are two important tools in your digital marketing arsenal.
Not only do these techniques allow you to appear at or near the top of a potential client’s results page but they also let you track your return on investment, showing which paid search campaigns are working for your firm.
Outsourcing to a Legal Intake Service Can Boost Leads
In addition to using digital and physical advertising techniques, outsourcing your firm’s intake to a dedicated virtual receptionist service can increase criminal defense case leads. Having a highly experienced team of individuals who work around the clock taking calls, scheduling consultations, and following up on potential leads can work wonders for your firm.
Not only will a legal intake service boost your leads, but it will also free up a great deal of time and resources that your team can put toward providing the advocacy that makes your firm successful.
Whether you’re looking for a service to provide general legal intake, mass torts intake, customized intake, contract acquisition, web response, or other related services, an intake service can help. You’ll be thrilled when you see a significant increase in leads, conversions, and the new clients you need to help expand your practice.
Get a Legal Intake Services Quote for Free
Now that you know how to increase criminal defense case leads, it’s time to take the first step toward signing more clients. Contact Legal Conversion Center today to learn more about the help we provide and get a free quote on our services.
Our team offers intake and contract services for the modern law firm. We pride ourselves on our ability to offer 24/7 receptionist and intake services for law firms throughout Texas and other areas. We look forward to hearing from you soon and assisting your legal team on its path to growth and success.