If you operate a personal injury law firm, your top priority is signing new, valuable, cases. The competition in this area of law is fierce, and it is critical that your marketing efforts set you apart from competing law firms. The good news is that there are a few relatively simple ways that you can get more personal injury clients calling and signing up.
If you want more personal injury clients, you need a reliable way of generating leads and converting leads to clients. Below, the legal intake agents at Legal Conversion Center offer some tips for how you can do just that.
Tips for Getting Personal Injury Clients
Targeted personal injury legal marketing is the key to getting more quality leads that convert to paying clients. Not sure where to start? Read on to learn some strategies that have proven to help law firms grow.
1. Targeted Marketing
If your law firm specializes in personal injury cases, it doesn’t make sense for your marketing to target estate planning or business law. Your marketing efforts should target the audience you most want to reach. You can do this by targeting general personal injury cases, or establishing yourself as a niche in the market – such as truck accidents or defective products. When you target your marketing, you have a better opportunity to build your brand and set yourself apart from the competition.
2. Use a Legal Call Center
Once you start targeting your marketing efforts, you will have an influx of new leads calling and emailing you. Your firm staff may not be able to adequately handle so many new inquiries. Your best bet is to partner with a legal call center, like Legal Conversion Center. A legal call center ensures that your potential clients are being engaged by a real person in a timely manner. This builds trust with your firm and provides potential clients with top-notch customer service.
3. Grow Your Digital Presence
Studies suggest that more than 50% of individuals looking for legal help start their search for a lawyer online. That confirms just how important it is to consistently grow your online presence. An effective digital presence means more than having a website – it also means incorporating effective marketing strategies like:
- SEO Optimization
- Content Marketing
- Video Marketing
- Pay Per Click Advertising
- Local Service Ads
- Legal Directory Resources
- Answering Questions on Forums
4. Grow Your Network
Growing your online and in-person network is a great way to bring in new clients. By attending events, joining organizations, and working with your local Chamber of Commerce, you can grow your network of peers, friends, and potential clients. Networking is a great opportunity to pass out business cards, advertise that special offer, or get people to sign up for your newsletter.
5. Build Relationships with Professionals
Personal injury cases often require the expertise of medical experts and other professionals to support the plaintiff’s claims. Why not work on building your relationships with professionals while targeting your marketing efforts? Medical and other professionals will often come across potential clients, and may send business your way.
6. Follow Up on Analytics
Once you start implementing changes or working with a legal call center, it’s important to follow up on analytics to see if you are getting more personal injury clients over a period of time. With the right analytics, you can monitor factors like lead generation, client retention, customer service, SEO and marketing strategies, and revenue. This will help your law firm track changes and see what is, and is not, working.
Take Your Law Firm to the Next Level
At Legal Conversion Center, our goal is to help your law firm grow and succeed. We are more than a legal call center – we provide comprehensive legal intake solutions that convert more clients than ever before. Our services include:
- New Client Intake
- Contract Acquisition
- Spanish Support
- Case Management Integration
- Customized Intakes
- Web Response
- Appointment Scheduling
- Mass Tort Intake
All of our services are customizable to meet the needs of your law firm. With more than 100 years of combined experience, our management and skilled agents know what it takes to generate more leads and convert those leads into clients.